Sameer Malhotra is the Director & CEO of Shriram Automall India Limited (SAMIL), India's largest phygital marketplace for provider for pre-owned vehicles, equipment, and other assets. He is recognized as a veteran in the infrastructure/construction equipment and commercial vehicle industries. He is the only expert in the country in the used vehicles & equipment market, with over three decades of in-depth experience. He is also a noted name in the New Business Setup Space.

He is the man responsible for spearheading the Unique Platform - Physical Bidding for buying/selling of used vehicles, equipment, and other assets in India through Shriram Automall India Limited. Under his sage leadership, Shriram Automall has made its own space in the pre-owned automobile market. With his firm determination, well-designed strategies & efficient managerial skills, today Shriram Automall ranks as India's Largest Service Provider for Exchange of Used Vehicles, Equipment, and Other Assets. He firmly believed that his way could illuminate this unique idea & take it to a new horizon. He has also introduced another unique platform - OneStop Classified Kiosks (a box-like ATM) to buy and sell vehicles and equipment. As CEO of Shriram Automall, he brings relentless transparency and value-added services in the pre-owned vehicles & equipment trading industry in India.

Before joining Shriram Automall, Sameer had worked as a Country Manager and Director, Asia Subcontinent for Ritchie Bros. Auctioneers, the world's largest industrial auctioneer. He also headed several divisions of SREI Infrastructure Finance Limited, India's largest finance and rental group focused on infrastructure equipment, as Sr. Vice President for over 10 years. His strong acumen in strategic analysis and management has contributed immensely to the business expansion of both Ritchie Bros. Auctioneers & SREI.

To understand and learn the dynamics of the used vehicle & equipment market, Sameer has travelled extensively to countries like the USA, Canada, UK, Germany, Austria, Belgium, France, Netherlands, Spain, Singapore, South Africa, UAE, Thailand, Malaysia, Hong Kong, Vietnam, Sri Lanka, Pakistan, Afghanistan & Nepal.

During his three-decade-long career, Sameer has worked in different organizations and handled client relationships, sales, marketing, vendor relationships, people development, team building, geographical expansion, new product development, and many more. He has special skill sets in areas such as new business setup, man management, goal achievement, risk evaluation, training, market dynamics, and communication.